Episode 016 of The Blueprint Schools Podcast, “Marketing vs. Communications: The Critical Shift for Reaching New Families,” continues Season 2’s focus on shifts in education by tackling the often confused roles of marketing and communications in faith-based schools. Host Dana Kirchoff, founder of Blueprint Schools, is joined by lead consultant Ryan Kirchoff to unpack why distinguishing between the two is critical for reaching new families. Together they explore how communications keep current families informed, while true marketing builds awareness and trust with new families. The conversation highlights common mistakes schools make, like overinvesting in social media that does not actually reach prospects, and offers practical strategies for prioritizing time and resources. Dana and Ryan also share a clear framework for moving from communication heavy habits to intentional marketing that grows enrollment and extends a school’s Gospel mission.
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